Importance of Broadcasting in Nigeria

Filed in Profession by on April 16, 2019 0 Comments

Importance of Broadcasting in Nigeria will be explained here. It will also explain the connection of broadcasting to the revenue of the country.

In Nigeria, broadcasting is monitored and controlled by the Nigerian Broadcasting Commission (NBC). NBC was established with the aim of vetting and moderating broadcast contents against conflict instigations and also to issue licenses.

Read Also: Functions of the National Broadcasting Commission

Importance of Broadcasting in Nigeria

Importance of Broadcasting in Nigeria – Photo Source: http://www.brandish.com.ng

Apart from enhancing the ethical and professional development of the broadcasting industry, NBC is at the focal point of policy formulations when it has to do with broadcasts.

Importance of Broadcasting in Nigeria

Read Also: How to Become a Journalist in Nigeria

This article will highlight the importance of broadcasting in Nigeria with the points that follow:

1. Promotion of Nigerian culture

There are more than a handful of radio and television programmes which are cultural. These could be folktales, oratory history and dances from the different tribes across the country. These programs not only remind the people of our cultural heritage and show the world how rich our culture is.

2. Broadcasting is an employment platform for trained journalists and mass communicators

Newsgathering by a journalist is a job which has put food on the table of many and cut down on the number of unemployed people in the country, Nigeria.

Also, people who are trained to be public speakers and communicators benefit from broadcasting part time or full time and enjoy the job opportunity.

Read Also: Nigerian Communications Commission and Functions

3. People can express their grievances though broadcasting channels

The opinion of the people is usually sought on pressing national issues to live on the broadcast. Phone calls are made during programs and matters of national relevance are talked about.

4. Educational prospects of broadcasting

The educational component of broadcasting has been exploited since the first broadcasting houses were created in Nigeria.

People get sensitized on a number of issues with eye-opening facts which have been verified by the appropriate content monitoring and moderation.

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5. Timely information to the Nigerian populace

During the just concluded presidential and gubernatorial elections, Nigerians were glued to radio sets and television sets following every phase of the election.

Broadcasting houses gave live reports from different polling centres across the country, reporting violence and condemning the act of ballot box snatching and encouraged Nigerians to be civil citizens.

6. Advertisements for various businesses

Broadcasting media often let businesses place adverts on television stations or as jingles in radio stations. This promotes businesses and makes them grow exponentially.

Business owners have judiciously used this opportunity in the years gone by, to increase their profits and scale-up their businesses.

7. Broadcasting connects us with the rest of the world

With global news and broadcasting media, Nigeria is able to get wind of what happens in other climes. This is often called foreign news.

Not only does Nigeria bring the happenings around the world to Nigerians, but the world is also getting to know more about Nigeria.

Read Also: How to Become a Sports Journalist in Nigeria

8. Nigeria’s tax base is increased with the increasing number of broadcasting houses in Nigeria

There are several broadcasting houses across the nation and they pay their taxes to the Federal Government, thereby increasing the country’s revenue.

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