Importance of Broadcasting in Nigeria will be explained here. It will also explain the connection of broadcasting to the revenue of the country.
In Nigeria, broadcasting is monitored and controlled by the Nigerian Broadcasting Commission (NBC). NBC was established with the aim of vetting and moderating broadcast contents against conflict instigations and also to issue licenses.
Apart from enhancing the ethical and professional development of the broadcasting industry, NBC is at the focal point of policy formulations when it has to do with broadcasts.
Importance of Broadcasting in Nigeria
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This article will highlight the importance of broadcasting in Nigeria with the points that follow:
1. Promotion of Nigerian culture
There are more than a handful of radio and television programs that are cultural. These could be folktales, oratory history, and dances from the different tribes across the country. These programs not only remind the people of our cultural heritage but also show the world how rich our culture is.
2. Broadcasting is an employment platform for trained journalists and mass communicators
Newsgathering by a journalist is a job that has put food on the table of many and cut down on the number of unemployed people in the country, Nigeria.
Also, people who are trained to be public speakers and communicators benefit from broadcasting part-time or full-time and enjoy the job opportunity.
3. People can express their grievances through broadcasting channels
The opinion of the people is usually sought on pressing national issues to live on the broadcast. Phone calls are made during programs and matters of national relevance are talked about.
4. Educational prospects of broadcasting
The educational component of broadcasting has been exploited since the first broadcasting houses were created in Nigeria.
People get sensitized on a number of issues with eye-opening facts that have been verified by the appropriate content monitoring and moderation.
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5. Timely information to the Nigerian populace
During the just concluded presidential and gubernatorial elections, Nigerians were glued to radio sets and television sets following every phase of the election.
Broadcasting houses gave live reports from different polling centers across the country, reporting violence and condemning the act of ballot box snatching and encouraging Nigerians to be civil citizens.
6. Advertisements for various businesses
Broadcasting media often let businesses place adverts on television stations or as jingles in radio stations. This promotes businesses and makes them grow exponentially.
Business owners have judiciously used this opportunity in the years gone by, to increase their profits and scale up their businesses.
7. Broadcasting connects us with the rest of the world
With global news and broadcasting media, Nigeria is able to get wind of what happens in other climes. This is often called foreign news.
Not only does Nigeria bring the happenings around the world to Nigerians, but the world is also getting to know more about Nigeria.
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8. Nigeria’s tax base is increased with the increasing number of broadcasting houses in Nigeria
There are several broadcasting houses across the nation and they pay their taxes to the Federal Government, thereby increasing the country’s revenue.